“The Mouse Mansion Company” Partners with CCG Companies B. V. to Scale “Sam & Julia Arts & Crafts” Worldwide

#Amsterdam, #Hedel, January 21st, 2026

“The #Mouse #Mansion Company” (TMMC), creator of the much loved “Sam & Julia” #universe, today announces a strategic partnership with CCG Companies, under the brand “#Bambolino Toys” (CCG), effective January 1st, 2026.

From this year, #CCG will take over production of TMMC’s core arts & crafts range, including the Build Your Own Mouse Mansion craft sets and matching plush dolls.​Through this partnership, TMMC and CCG will work together to broaden the product range and grow its retail presence, combining TMMC’s creative, story led brand with CCG’s international production capabilities and retail expertise.

An optimised and refreshed range will launch from September 2026, featuring new product introductions including complete room kits to create your own Mouse Mansion, mini scene kits, and polymer clay kits with everything needed to create miniature accessories and details.

Leonie Oehmen, General Manager Bambolino Toys says: “CCG continues to look for opportunities to expand its product range with international brands, and 'Sam & Julia’ is a strong example of that ambition. The two best of friends mice experience both small and big adventures and, despite their differences, quickly become inseparable and the very best of friends. That spirit mirrors CCG’s approach to partnerships: as Sam & Julia bring out the best in each other, CCG sees this brand as a natural fit within its creative world; two parties coming together to build something special.”

“We are proud to welcome Sam & Julia to our portfolio. These two little mice represent a timeless story of friendship and imagination, and we see significant international potential in this brand,”, adds Serge van der Hooft, CEO of CCG Companies.

“Long term, mutually beneficial partnerships are at the heart of The Mouse Mansion Company, and this collaboration with CCG ticks all boxes”, said Jeannine Lafèbre, Global Licensing & Partnerships, “The Mouse Mansion Company”. “It also creates exciting opportunities to expand the range and reach new audiences internationally.”

Manita Schaapman, Creative Director, “The Mouse Mansion Company” added: “We will remain closely involved in every creative decision and, together, we can bring the Mouse Mansion to many more families around the world.”

“This partnership enables us to accelerate our growth strategy and keep pace with the developments we are rolling out globally”, said Ian Schaapman, CEO, “The Mouse Mansion Company”.

About “The Mouse Mansion Company”

“The Mouse Mansion Company“ B. V. is the company behind “Sam & Julia The Mouse Mansion”. “Sam & Julia” was created by #Dutch #author and #artist Karina #Schaapman, who transformed her own difficult #childhood experiences into a world filled with warmth, safety and imagination. Longing for a place where children could feel welcome and free, she hand built the #Mouse #Mansion from cardboard boxes, found materials and vintage fabrics, crafting a miniature universe where kindness and friendship always come first. The “Sam & Julia” brand inspires families around the world to be creative, welcoming and kind. This heartfelt world became the home of Sam and Julia, two tiny mice with big, brave hearts whose stories have resonated with families around the globe. Since 2011, 23 books have been published in 29 languages, with more than one million copies sold worldwide. A distinctive range of plush toys and arts & crafts sets invites fans to build their own Mouse Mansion and bring the stories to life. The spirit of “Sam & Julia” lives on in the “Mouse Mansion” #Brand #Store in Amsterdam and, since 2024, in a brand new animated series available internationally on #TV and #streaming platforms in more than 100 countries worldwide.

About CCG Companies

CCG Companies B. V. is part of “Troy Companies International” (TCI). TCI comprises four companies (W & O, “Troy Companies”, CCG Companies and “WOW!Stuff”). With a #diverse #range across #toys, #apparel, #home #textiles, #consumer #electronics and much more, the group aims to secure a leading position in the #retail #market. It does so through strong design, the right price, high quality and #customer focused solutions—always guided by #integrity, #curiosity and #ambition. More …

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